Body positivity
An inclusive vision that imagines every woman free to feel safe, valued and deeply herself.
Philosophy
Philosophy
A memory of love, become a dress.
Mar de Margaritas is the womenswear project in which Belén Rodríguez opens the doors of the heart and transforms family memories into a universe made of sweetness, femininity and timeless style.
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I don't forget anything, I take it all in me, like a very personal film. The last few kilometers wondering are about wearing your clothes to a sea of margaritas.
These words, taken from a song composed by Gustavo Rodríguez during one of his business trips to Argentina, are dedicated to his wife Veronica. They contain an intimate world of emotions, expectations and deep connections.
The origins
From small things a sea of daisies is born.
Belén, Cecilia and Jeremías grew up nourished by the love of family and a natural need to create. The name Mar de Margaritas comes to life precisely from that imagery: from the affectionate gestures, from the daily beauty, from the daisies drawn on the apron that Veronica wore at home, waiting to reunite the family.
A simple and poetic image, capable of becoming a song, a memory and today a brand.
The collection
Romantic, free, profoundly feminine.
Mar de Margaritas is an invitation to return to embracing love, dreams and sensitivity. A romantic style, with a Provençal and slightly bohemian soul, takes shape through dresses, skirts and blouses designed to accompany women in their freedom to be.
Soft lines, light fabrics, open shoulders and delicate details tell of contemporary femininity: strong and gentle, sensual and natural, different and beautiful in all its forms.
Our values
Every body is a work of art to be celebrated.
Each garment was created with the intention of enhancing the body, not limiting it: comfort, fit and freedom of movement are at the center of the brand's philosophy.
Studied fit
Models designed to adapt to different physiques, curves and moments of life, with special attention to comfort.
Floral imagery
Floral prints, solid colours, elegant polka dots and colors inspired by the romantic light of the Provençal summer.
Made in Italy
The savoir-faire of Italian tailoring guarantees quality, uniqueness and an impeccable fit.
A creative project born from trust, sensitivity and intuition.
Mar de Margaritas was born from the synergy between Belén Rodríguez and Dream Project S.p.A., an established reality in the world of fashion, with the creative direction of Fabio Castelli.
From the beginning, the project was entrusted to the savoir-faire of Italian tailoring, to create refined, authentic garments destined to last over time.
Mar de Margaritas
More than a collection. A gesture of love that takes shape.
A sea of daisies in which every woman can recognize herself, dream and feel free.
Discover the collection